Genesis @ the Scottish Open

Wonder partnered with Ben to create a sponsorship campaign for Genesis which would deliver a direct connection between the automotive brand and the golfing world. By expressing the distinctly Korean ethos of ‘Son Nim’ - treating people like guests in your own home, Ben reimagined how a sponsorship activation can launch the luxury automotive in Europe. This approach created a pitch winning concept which won a five year partnership between the agency Wonder and Genesis.

Agency collaboration: WONDER