LEGO Brick Lab

A bookable experience within the new Manhattan flagship store, immersing people in the world of LEGO building, bringing physical LEGO builds to life in the digital world. The Brick Lab offers a uniquely interactive and immersive creative experience – one that takes the joy of LEGO play to a new level through projection mapping on the walls, floors, and ceilings, with interactive animated content including lighting and music turning the virtual world into a reality. Each visitor has the opportunity to meet the characters on screen and let their imaginations run wild as they build their own creation, scan their build and then watch it become a living part of the Brick Lab in seconds, so they can play both physically and virtually – helping in the mission to save the day!

Agency collaboration: Pixel Artworks