FIFA Club World Cup

Get ready for the ultimate club competition; the FIFA Club World Cup is coming to Jeddah. SELA commissioned Ben to explore ideas for fan hubs located across Jeddah. His approach was to create initial concepts for three fan zones. The experiences were designed to be joyful, surprising and exciting, in order to immerse local fans in the worlds biggest sport; getting fans closer to the matches, the players, the skills and the culture of football. Fundamentally Ben created the fan zones to become dynamic ‘content engines’, inspiring fans to create and share engaging content which will catch the international eye and promote the Kingdom as a leading sport, entertainment and tourism destination.

Agency collaboration: SELA