Beefeater Imaginarium

Beefeater were looking for a strategic approach to help them target a new Gen X demographic. Ben’s pitch winning concept blended nature with urban spaces to help audiences take a pause in their city life, and discover a new place to explore. Pop up ‘Imaginarium’ bars targeted young urban explorers; real experience seekers, with an intrepid approach to urban living, creating hubs for both audiences and Beefeater to connect.

Agency collaborator: wonderland