Basketball WorldCup Trophy Tour

FIBA was looking to raise the profile of the competition around the world. Ben created a pitch winning campaign approach which blended live experiences, press visibility, broadcast appearances and social media posts. The Naismith Trophy would take an international tour of the countries qualified for the the FIBA Basketball World Cup 2023. As the Trophy travels the world, it would engage fans and spread the word that the FIBA Basketball World Cup is coming!

Agency collaboration: XYZ