adidas Xboost launch

Ben created an experience which blended the traditional craft of origami with projection mapped light paintings to deliver a global, interactive, retail campaign which celebrated positive energy. Ben designed the structure to be modular and flexible delivering a shoe launch across Adidas’ flagship stores and within key partner’s stores. The modular window display combined 3D-printed origami boost pellets with lighting, on-screen graphics and projected graphics. The experience became an opportunity for audiences to create content, share the story and in turn, turbo-charge the campaign.

Agency Collaboration: Pixel Artworks